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  • 2 ears and 1 mouth
  • Avis
  • Midnight Cowboy Opening Sequence
  • Double Down
  • App Store bacterial video storyboard/animatic
Magellan – GPS

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Magellan – GPSPrint

by Roy Hinshaw on April 24, 2014 with 0 comments

Magellan is a challenger brand to Gamin, who owns the hand held GPS device market.

My campaign differentiates Magellan users as true adventurers who understand that experiences are beyond the reach of gps-enabled smartphones. Explorers who are not concerned with simple navigation assistance – these are folks whose lives depend on their device.

Tagline for this campaign is Accuracy in the Extreme

A mountain biker. Headline “At 80 kph, texting is the last thing on my mind.”

The trekker. Headline “Making the summit by sunset is a little more important than getting home on time for dinner.”

Mountain climber. Headline “Up here, you can’t just re-route, there’s no app for that.”

Fearless Felix

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Fearless FelixWriting

by Roy Hinshaw on December 17, 2012 with 0 comments

I have to admit, when I was a kid I wanted to be a stunt man, or secret agent or both.

Before he became the man who leaped from the edge of space, Felix Baumgartner performed many daring feats.

Here’s an article detailing one such stunt in Sweden, where he did a double down.

Ben & Jerry’s – Content BrandingDesign, Writing

by Roy Hinshaw on November 25, 2012 with 0 comments


I am fortunate to work with graphic designers who challenge and inspire me. While working on this content branding piece, Plot, for Ben & Jerry’s, I remembered when I first moved to the Southeastern United States. Unfamiliar with magnolia trees, I would pick up the large buds from the ground, break off the top of the stem, and lob it sky-hook style at the nearest item I wanted to blow up. This would come back to me later and inspire this spread as a set up for the “What is a Seedbomb,” feature in Plot. Read the Plot piece.

PlotPoster

 

Midnight Cowboy Opening Sequence

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Midnight Cowboy Opening SequenceScreen

by Roy Hinshaw on October 29, 2012 with 0 comments

Voigtboots

Midnight Cowboy – Opening Sequence re-imagining

Albert Broccoli raised the bar when it came to opening title sequences with the juggernaut that the James Bond catalog became and recent innovations in digital media have raised it higher. When tasked with re-creating an opening credits segment for the iconic film, “Midnight Cowboy,” our thought process led us to the intersection of the main characters in the film.

(Note: Student work lacked the budget to fully realize the visual direction – this is a pitch treatment.)

Read the Opening Credits treatment/style guide.

Watch the Midnight Cowboy Opening Sequence