Magellan is a challenger brand to Gamin, owner of the hand-held GPS device market.

My campaign differentiates Magellan users as true adventurers who understand that experiences are beyond the reach of gps-enabled smartphones. Explorers who are not concerned with simple navigation–these are people whose lives depend on their device.

The tagline for this campaign is Accuracy in the Extreme. (Full screen view of each ad, please click below)

Magellan Mountain Biker. Headline “At 80 kph, texting is the last thing on my mind.”

Magellan Trekker. Headline “Making the summit by sunset is a little more important than getting home on time for dinner.”

Magellan Mountain Climber. Headline “Up here, you can’t just re-route, there’s no app for that.”