Since 1997, Wilderness Works has been impacting the lives of disadvantaged children in Atlanta, GA. Children experiencing homelessness with their families or living at or below the federal income level have benefitted from the healing power of outdoor spaces and fellowship created by Wilderness Works’ programs. It has…
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Integrated Campaign
Strategic campaigns have to reach their brands’ audience in many places, and over many more channels than ever. Messages that connect must have depth and reach to engage far beyond those simple headline driven campaigns of the Mad Men era. Any campaign’s core idea has to play out…
What is Dental Sleep Medicine?
The Challenge: Introduce a new treatment for a problem that many patients don’t even know they have. The Benefit: Chronic snorers (and the poor soul trying to sleep next to him) no longer need major surgery or cumbersome headgear. The Catch: You get to spend more time with…
Hawk Guided Technologies, SPC
I accepted an invitation to consult for a technology startup just as the CV19 pandemic began. Lockdown provided the opportunity to dive deeply into the creation of a brand, mission and messaging for Hawk Guided Technologies, SPC. Our small team co-crafted the brand assets including, color, logo mark,…
Grand Boulevard
The agency’s client needed a brochure introduction that would engage their business prospects. Although a B2B piece, we pushed the brief and invoked some sage parental advice. Client was delighted. Headline: Work with a Sense of Belonging Body Copy: It’s been said you can tell a lot about…
Daybreak Suites Extended Stay
This business has been my anchor client for many years. During this time, Daybreak Suites has expanded from its first renovated hotel in Tennessee to 2 additional properties. The extended stay experience provided by Daybreak Suites fills a growing gap in housing between apartment living and traditional hotel…
Reputation Management in the Age of the Internet Troll
Google remains the undisputed champion of Search, BUT when a prospective customer finds you there–and forms that all-important first impression of your brand–the initial image displayed on that search result will be a randomly selected picture (usually the most unflattering image available) AND the review ratings from 1…
Branded Content – Ben & Jerry’s
While working on this content branding piece, Plot, for Ben & Jerry’s, I remembered when I first moved to the Southeastern United States. Unfamiliar with magnolia trees, I would pick up the large buds from the ground, break off the top of the stem, and lob it sky-hook…
Who Screams?
If you know the set up for this joke, you are of my tribe. Funny how what is deemed “politically correct” changes over time. Full Disclosure: I LOVE BEN & JERRY’S ICE CREAM. I’ve been percolating this post for quite some time, until synchronicity forced my hand. As…
Georgia-Alabama Land Trust
Ever since I was young, I have loved the outdoors. I grew up in the cornfields of Kentucky and later, as a Boy Scout, I hiked in Philmont, New Mexico. Later I would migrate west to attend college in Oregon, where the smell of pine is a constant…