Ever since I was young, I have loved the outdoors. I grew up in the cornfields of Kentucky and later, as a Boy Scout, I hiked in Philmont, New Mexico. Later I would migrate west to attend college in Oregon, where the smell of pine is a constant companion.
My deep appreciation of the natural environment never faltered, even while inhabiting the concrete forest of New York City for a period of years. I am concerned about the health of our planet and the disappearance of green spaces.
My work with the Georgia-Alabama Land Trust was beyond a “good fit”, it was more of a molecular connection to a cause in my DNA.

Together with the client, we formalized visual brand standards, deployed a new website, created an editorial calendar for social media, and continued to develop relevant content to impact our audience and increase the success of the mission statement: To protect land for present and future generations.

[Note: Since the period of my engagement, the appearance of the website has changed but much of the copy I wrote has remained]

[Infographic I created to show the progress of GALT’s conservation efforts over time]