While working on this content branding piece, Plot, for Ben & Jerry’s, I remembered when I first moved to the Southeastern United States. Unfamiliar with magnolia trees, I would pick up the large buds from the ground, break off the top of the stem, and lob it sky-hook style at the nearest item I wanted to blow up. This would come back to me later and inspire this spread as a set up for the “What is a Seedbomb?” feature in Plot.

Full booklet available upon request.