The Challenge: Introduce a new treatment for a problem that many patients don’t even know they have.

The Benefit: Chronic snorers (and the poor soul trying to sleep next to him) no longer need major surgery or cumbersome headgear.

The Catch: You get to spend more time with your dentist.

What can your dentist do to treat breathing related sleep disorders?

As part of her mission to provide comprehensive care to her patients, Dr. Elizabeth Caughey has taken extensive continuing education to learn how to recognize and to perform treatment for her patients with mild to moderate sleep apnea.

I designed the layout and messaging for a branded microsite to educate patients about this serious medical condition–and the available treatment by dentists–in layman’s terms.