Ken Carbone challenged our crew at Portfolio Center to create a cause-driven TV spot that could air during the Super Bowl–if non-profits could possibly afford such a thing.

We chose DoSomething.org–a “feeder” organization that creates community service projects as well as allows crowd-sourced projects to become organized. Their tagline: Make the World Suck Less.

Here’s the 30 second spot.

Here’s the write up from Fast Company.