Freelancing for an Atlanta agency brought this B2B brochure website copy task to my desk.

Challenge: To create a position for a new luxury apartment home complex outside of Charleston, SC – one that would pitch the promise of the “best of both worlds” to attract tenants who want both the beach and the city life.
Headline solution: Access to the Good Life

COPY: Access the best of the beach and city life at Broadstone Seaside. We invite you to explore all the features and amenities that make our luxury apartment home community the most comfortable, accessible place to live in the area. Just outside the door of your carefully designed one-, two- or three-bedroom residence, good times await both inside our community and at the nearby destinations that have made Charleston famous.